Facebook

Facebook is versatile, supporting a wide range of content types including text, images, videos, links, and more.

1. Facebook Posts: Type of content that works best
   • Engaging Text Posts: While visuals are important, well-crafted text posts can also perform well.
   • Visual Content: Images, infographics, and videos are highly engaging.
   • Links: Direct links to articles, blog posts, or other resources can drive traffic.
   • Live Videos: Live streaming can boost engagement and real-time interaction.
   • Events and Announcements: Promote events, webinars, and important announcements.
2. Facebook Posts: Length of posts
   • Text: No specific character limit, but shorter posts (40-80 characters) tend to perform better.
   • Longer Posts: If necessary, longer posts are truncated with a "See More" option, so place the most important information at the beginning.
3. Facebook Posts: Links
   • Clickable Links: Links in posts are clickable and can drive traffic directly to your website or landing page.
   • Link Previews: Facebook generates a preview of the link, including an image, title, and description, which can be customized.
4. Facebook Posts: Hashtags
   • Moderation: Use 1-2 relevant hashtags to categorize content but overusing them can reduce engagement.
   • Custom Hashtags: Create and use custom hashtags for specific campaigns or events only.
5. Facebook Posts: People & User Mentions
   • Tagging: Tag individuals or other pages by typing @ followed by the name. This can increase visibility as the tagged person/page and their followers will see the post.
   • Engagement: Tagging relevant users can increase engagement and interaction.
6. Facebook Videos
   • Video Length: Ideal video length is between 1-3 minutes for standard posts. Facebook supports longer videos, but shorter content often performs better.
   • Live Videos: No time limit for live videos. Engage with your audience in real-time and respond to comments.
7. Facebook Stories
   • Ephemeral Content: Similar to Instagram, Facebook Stories are visible for 24 hours.
   • Frequency: Posting regularly (daily/weekly) can help maintain visibility.
   • Story Length: Videos in Stories can be up to 20 seconds each. You can post multiple Stories in a day.
   • Interactive Elements: Use polls, questions, stickers, and GIFs to increase engagement.
8. Facebook Groups and Events
   • Groups: Share exclusive content, updates, and engage with members in Facebook Groups.
   • Events: Create and promote events, send invitations, and share updates within the event page. (For a wider audience reach, it is recommended to share your event with the University Marketing team)